10,000 hours to become
an expert in anything
So it’s good to know each Guardian has over 15 years industry experience, with hourly rates benchmarked and competitive
Meet the team
Andrew Mulholland
Strategy Guardian
Andrew has over 25 years global brand experience covering every sector from automotive and aviation to tech and telecoms. During this time he has developed an unshakable belief in the killer combination of art & science to create media-neutral ideas that connect both head and heart, galvanising people into positive action and providing enduring competitive advantage. As founder of Brand Guardians, Andrew is a regular press contributor and works across consumer insight, brand architecture, brand positioning, brand identity, brand implementation, brand management. Andrew is also a founding member of MarketingKind.
Tony Fox
Identity guardian
Tony has over 25 years experience working with individuals, companies, organisations, even countries to craft and develop their identities and brands experiences.
He is an award winning creative who specializes in 360˚ brand thinking and bringing ideas to life. In his career Tony’s sent a logo into space (Virgin), designed a football that’s been kicked by Ronaldo (UEFA), helped launch the first smart phone (Nokia), branded an Olympics (London 2012), created a number 1 album cover (Sony Records), and most importantly helped Welsh Grannies get their mail on time (Royal Mail) amongst many other things!
Jason Kedgley
Communications guardian
Kedge is one of the original members of Tomato, the seminal advertising agency that defind a new breed of communications hot-shop. He’s gone on to win numerous accolades and continues his craft most recently as Creative Director of The Gild and the man Danny Boyle turned to for the graphics and creds for Train Spotting II. Kedge’s approach to creative is highly collaborative, with a black book second to none, moving image and communications being his forte, but an ability to translate ideas across mediums means his skills are highly transferable.
Lucia Laurent-Neva
Semiotic Guardian
Lucia is never more at home than when she is immersing herself in the environment of her client’s current or potential future consumers. Through-out her professional career she has been applying her knowledge of anthropology, design theory and marketing semiotics to strategic brand management problems. Lucia’s interest in the practical applications of cultural semiotics began while she was a University professor and lecturer and evolved through senior roles at two London marketing-strategic consultancies. There is no better training for the experience of having to convert complex cultural data and analyses into clear and relevant design insights.
Steve Walker
Leadership Guardian
Steve has over 25 years brand and leadership experience honed in the ultra-competitive tech and communications industries. Whilst serving as the Chief Marketing Officer of Sony Mobile Communications he was responsible for the successful global launch of the iconic Sony brand into the dynamic smartphone industry, growing the brand’s share significantly and returning the business to profitability. Steve passionately believes that the most successful companies have understood how their leadership systems must work in absolute harmony with their brand & business approach in order to unlock their true potential. It’s at this complex intersection of rational business logic on one side & emotive human behaviour on the other where critical intervention can have a truly transformative effect on a company’s fortunes. A fully-accredited executive coach, Steve works at Board and senior executive level with clients across the globe, supporting them to put world-class leadership systems & cultures in place. He combines this with an intimate knowledge of how a strong brand purpose, story & identity underpin all aspects of a business strategy & provide effective leaders with the tools to drive their organisational performance.
Eleanor Hatfield
Copywriting Guardian
Eleanor is a copywriter with over 20 years experience and a global expert in brand language, storytelling and tone of voice. With a knack for combining strategic messaging with standout creativity, Eleanor is well known for her ability to quickly get inside brands – crafting intelligent, inspiring and empathetic content across all touchpoints and markets. She has extensive experience creating compelling brand stories for clients, from Fortune500 companies to entrepreneurial start-ups, across a wide range of sectors from fashion, beauty, hotels and lifestyle to healthcare and technology.